Ready to grow smarter with your data?

Ready to grow smarter with your data?

I help beauty brands make better decisions by turning marketing data into business growth

Trusted by:

Trusted by:

Trusted by:

Services

Services

Services

Turning data into Growth

Turning data into Growth

Turning data into Growth

With 15 years within leading FMCG & beauty brands, I understand first-hand the growth challenges brand and commercial teams face. Today, I work with beauty teams to turn fragmented data into actionable insights that drive growth.

Marketing Attribution

Marketing

Attribution

Which channels are really driving your growth? It starts with getting the attribution foundations right. I specialise in helping brands trust their data, optimise spend, and drive real results.

Omnichannel Reporting

Omnichannel

Reporting

See the Full Picture. I streamline DTC, retail, and campaign data into clear reports for faster, smarter decisions.

Product Launch Tracking

Product

Launch Tracking

Track your launch performance against industry benchmarks to stay competitive and win market share.

Data Skills Training

Data Skills

Training

Help your team make better data-driven decisions with your current reporting (eg GA4 / PowerBI), and how to focus on the metrics that matter.

Actionable Analytics

Actionable

Analytics

I turn beauty industry insights into smarter decisions with forecasting, trend analysis, and store level recommendations.

Process

Process

Process

A simple 3-step process to skyrocket your insight capabilities.

A simple 3-step process to skyrocket your insight capabilities.

I help teams make better decisions by creating clear dashboards, and tailored training, growing ROI and retail success.

Discover

I work with the team to uncover how they use data today, and how to make smarter decisions.

Simplify

I break down silos by unifying data into clear, actionable dashboards everyone can use.

Empower

I train the team to use insights effectively and make smarter decisions

Results

Results

Results

Results speak for themselves.

Results speak for themselves.

Results speak for themselves.

I've helped top beauty brands in the UK, US, and Australia strengthen their teams' capabilities by using data to drive smarter decisions and better results.

  • Benefit Cosmetics

    $1.4bn Beauty Brand within LVMH Portfolio

    Built Digital Team

    Transformed Capabilities

  • BÉIS Travel

    $0 to $200m influencer-led lifestyle brand

    Created Unified Reports

    Led business with data

  • PUIG

    Home of Rabanne, Jean Paul Gaultier and Charlotte Tilbury

    Hundreds of hours saved

    Smarter Brand Investment

  • Mane Hair

    Brand in 600 Sephora Stores

    Streamlined Reporting

    Improved ROI

  • Benefit Cosmetics

    $1.4bn Beauty Brand within LVMH Portfolio

    Built Digital Team

    Transformed Capabilities

  • BÉIS Travel

    $0 to $200m influencer-led lifestyle brand

    Created Unified Reports

    Led business with data

  • PUIG

    Home of Rabanne, Jean Paul Gaultier and Charlotte Tilbury

    Hundreds of hours saved

    Smarter Brand Investment

  • Mane Hair

    Brand in 600 Sephora Stores

    Streamlined Reporting

    Improved ROI

Contact

Contact

Contact

Ready to connect?

Ready to connect?

Ready to connect?

Join the beauty and lifestyle brands making clearer, smarter decisions with their data. Use the scheduler below to book a time to chat, on LinkedIn, or at james@datamadesimple.com.au

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