I help beauty brands make better decisions by turning marketing data into business growth
With 15 years within leading FMCG & beauty brands, I understand first-hand the growth challenges brand and commercial teams face. Today, I work with beauty teams to turn fragmented data into actionable insights that drive growth.
Which channels are really driving your growth? It starts with getting the attribution foundations right. I specialise in helping brands trust their data, optimise spend, and drive real results.
See the Full Picture. I streamline DTC, retail, and campaign data into clear reports for faster, smarter decisions.
Track your launch performance against industry benchmarks to stay competitive and win market share.
Help your team make better data-driven decisions with your current reporting (eg GA4 / PowerBI), and how to focus on the metrics that matter.
I turn beauty industry insights into smarter decisions with forecasting, trend analysis, and store level recommendations.
I help teams make better decisions by creating clear dashboards, and tailored training, growing ROI and retail success.
Discover
I work with the team to uncover how they use data today, and how to make smarter decisions.
Simplify
I break down silos by unifying data into clear, actionable dashboards everyone can use.
Empower
I train the team to use insights effectively and make smarter decisions
I've helped top beauty brands in the UK, US, and Australia strengthen their teams' capabilities by using data to drive smarter decisions and better results.
Join the beauty and lifestyle brands making clearer, smarter decisions with their data. Use the scheduler below to book a time to chat, on LinkedIn, or at james@datamadesimple.com.au